Our Story

A conversation that changed everything

In 2017, we were driving to Port Arthur with our family when we passed a helicopter tour business. At the time, Adam was working full-time in car sales — a job that paid the bills but certainly didn’t make him happy.

As we drove past, he said, almost casually:

“Wouldn’t it be cool to run tours in Tasmania?”

That conversation stayed with us.

We started talking about everything Tasmania already had on its doorstep. Some of the most extraordinary golf courses in the world. Incredible wineries, distilleries and producers. Landscapes that people travel halfway around the world to see. And we believed there was still so much more to come.

Maybe, we thought, we could build something that showed people our Tasmania.

So Adam started building it.

While still working full-time, he created the business from the ground up — developing the website, designing the logo, building the social media presence, planning tours and working out how an idea discussed on a family road trip could actually become a business.

Throughout it all, Tilly trusted Adam to make the right calls and has always been his biggest supporter. Like any new business, there were plenty of unknowns, but she believed in what he was trying to build and gave him the confidence to keep pushing forward.

Six months in, as the business began to gain momentum, Adam reduced his car sales role to part-time.

Twelve months after starting, he took the leap and left altogether.

Luxury Golf & Scenic Tours Tasmania was now his full-time job.

We started with one eight-passenger van, plenty of enthusiasm and a belief that personalised service could make a genuine difference to someone’s experience of Tasmania.

A reason to keep going

Then, only a couple of years into the journey, COVID arrived.

Tasmania closed its borders. Tourism stopped almost overnight, and suddenly the business we had poured everything into had virtually no income.

It was an incredibly difficult period. Adam questioned whether he had made the right decision and carried the weight of feeling responsible for the family while the future of tourism was completely unknown.

Tilly remained beside him through it all, continuing to believe in the business even during the times when Adam found it hardest to believe in himself.

But we never gave up.

We believed too strongly in what we were building — and in Tasmania — to walk away.

When the state reopened to the world, we got back to work.

We built relationships with golf tour operators, travel agents, tourism businesses and partners across Australia and overseas. We kept improving what we offered, invested in vehicles and equipment, and worked hard to make sure people knew there was a Tasmanian operator who genuinely cared about the experience from the first enquiry until the final airport drop-off.

Along the way, we purchased Tassie Tours & Transfers, allowing us to expand beyond golf and offer an even broader range of private touring and transport services.

What began with one eight-seat van has now grown into a fleet of five vehicles with capacity for more than 50 passengers, operations across Tasmania and a business that continues to grow.

An incredible team

But one of the things we are most proud of isn’t the vehicles or the growth.

It’s our team.

We now have an incredible group of people around us, and we genuinely feel fortunate to have every one of them. They care about our guests, our vehicles and the experience we provide, and they have become an incredibly important part of what we are building.

Looking ahead

More recently, we have taken another important step, with our first team member based permanently in Hobart.

We’re fairly certain they won’t be the last.

Because when we look at where Tasmanian tourism — and particularly golf tourism — is heading, it feels like we’re only at the beginning.

7 Mile Beach is now a reality. The new Country Club Championship Course is becoming another major part of Tasmania’s golf offering. More development is coming, more people are discovering the quality of golf we have here, and Tasmania’s reputation as an international golf destination continues to grow.

Tasmania is only getting a taste of what’s to come.

And we want to be part of it.

Our Tasmania, shared with you

Despite how much the business has grown, what matters to us hasn’t really changed.

Our philosophy is simple: communicate well, provide exceptional service, keep our vehicles immaculate and comfortable, and build genuine connections with the people we meet.

We believe Tasmania is becoming one of the world’s great golf destinations, and we want to play our part in telling that story.

But golf is only part of what makes this island special.

We love introducing guests to Tasmanian wine, whisky, food, landscapes and, most importantly, the people behind them. Whether someone is here for a bucket-list golf trip, a day exploring our vineyards or simply needs to get from the airport to their next adventure, we want them to leave with a genuine connection to Tasmania.

That family drive to Port Arthur started with one simple idea.

Today, that idea has grown from one van, a homemade website and a leap of faith into a growing Tasmanian business, an incredible team and an opportunity to welcome guests from around Australia and the world to the place we are lucky enough to call home.

We’re incredibly proud of how far we’ve come.

But more than anything, we’re excited about where we’re going next.